Growing your business and creating value within your business are not the same thing and can be very difficult to accomplish simultaneously. The challenges of growing the business successfully are usually the owner's main focus. Yet maximizing the business value is of the utmost importance so that it is attractive to a potential buyer or successor at time of exit. This short video explains the difference between growth and value, and why it is necessary to create both within your company to achieve a successful exit.
To help you maximize the value within your business, download and review this Value Drivers Checklist. It summarizes 25 areas within a business that may enhance or weaken value, independent of the business's results in revenues and profits. Consult the list of tactics to identify areas for improvement and opportunities to increase your business's value between now and your exit.