Prepped is a step-by-step guide to getting your company ready to sell. This free preview includes the complete first chapter, which covers where every successful exit starts: getting clear on what you want out of it before anything else.
Most owners jump straight to valuation. What's it worth, and who's going to buy it? Fair questions, and the book answers both. But after working on hundreds of exits, we've found that getting the absolute highest price is rarely the goal that matters most to an owner once they think it through. This chapter walks through the financial, personal, and business goals worth defining early, and includes an exercise for ranking them against each other.
