NAVIX Consultants
Helping Steel Fabricators and Manufacturers Plan and Execute Successful Exits
Selling a Steel Company is Different
Steel fabricators and manufacturers face a unique set of challenges when it comes to exit planning. Concentration risk from long-term GC relationships, owner dependency on key estimators and project managers, fluctuating material costs, and labor shortages can all affect how buyers perceive and price your business.
The owners who achieve the best outcomes aren't necessarily the ones with the biggest companies. They're the ones who planned ahead. Most owners exit only once. Getting it right matters.
Since 2009, NAVIX has helped a number of companies in the steel fabrication and manufacturing industries. Whether the goal is a third-party sale, a transition to key employees, or simply building a more valuable and resilient company, NAVIX has the experience to help you get there.
Case Study #1 : Midwest Steel Fabricator

Goal
Retain four key employees critical to company operations while preserving flexibility for either an internal or external sale.
Background
A Midwest steel fabricator was uncertain whether they would eventually sell to insiders or pursue an outside sale. The owner needed a retention strategy that would work in either scenario and that rewarded key employees meaningfully without diluting ownership or granting shareholder rights.
Action
NAVIX designed a Stock Appreciation Rights (SAR) plan for the four employees. The plan provided synthetic equity tied to company value above a $10M threshold, with a payout of approximately 5% of the upside in the event of a sale. One-third of the benefit paid at close, the remainder over two years.
To complement the SAR plan in the event there was no outside sale, NAVIX also established a profit-sharing pool representing 12.5% of net income. Each key employee received an interest in the pool annually, with half held in reserve as dry powder for future key hires.
Results
Critical employees are now financially aligned with the owner's exit outcome. They're motivated to grow company value and committed to staying through a transition, all without any ownership dilution or shareholder complexity, making the company more attractive to buyers.
Case Study #2: Southwest Steel Fabricator

Goal
Transition ownership to the next generation of leadership while protecting the owner's financial interests and maintaining company stability.
Background
A second-generation owner in his early 60s had built a strong leadership team. He wanted to sell internally to preserve company culture and reward key management, but needed a structure that was financially viable for employees who couldn't afford to pay full market value.
Action
NAVIX structured a partial internal sale of 25% of the company to the three-person leadership team at a 4x multiple, a discounted valuation relative to the fair market value of 5-6x, reflecting the owner's desire to reward the team while retaining majority control.
Each buyer contributed 10% down, with the owner financing the balance. Debt service was structured through company distributions, keeping cash flow manageable. A shareholder agreement with restrictive provisions was established to govern decision-making and protect all parties.
Results
The leadership team acquired meaningful ownership stakes, creating long-term alignment and retention. The owner retained majority control while beginning a structured transition, with a clear framework in place for an eventual full exit.
Free Resource: Top 10 Signs You're Not Ready to Sell Your Steel Company
Not sure how prepared you are to sell? This guide walks through the 10 most common reasons steel fabricators and manufacturers aren't as ready as they think, and what to do about each one. Includes a self-assessment to evaluate your own readiness.
Join Us for Our Upcoming Steel Industry Webinar
Most steel company owners assume they'll pass the business on to key employees someday, but internal transitions are more complicated than they appear. Key employees may not want the responsibility, may not be able to raise the capital, or simply may not be the right fit to run the company without you.
This webinar explores how to evaluate your options, what it takes to keep both paths open for as long as possible, and how to avoid locking yourself into a direction before you're ready.
Whether a transition is years away or closer than you think, this session will help you make better decisions today.
Sign up now to get notified as soon as registration opens.